DIRECTV marketing

DIRECTV brochure
These are a few of the pieces created while working for the virtual ad agency Joe Bui Art Direction and Fish Tank Maintenance. DIRECTV is a major satellite broadcast company in the US, and the agency created hundreds of pieces for their Retail Marketing division while saving them an estimated $3MM. Virginia was a graphic designer on the team, working from both Los Angeles and Z├╝rich on projects like the sales brochure shown above.

Technology

  • Photoshop
  • InDesign
  • Illustrator

Industry

  • Entertainment

Project Type

  • Print
DIRECTV marketing sheet
Another typical project was marketing sheets to help independent sales offices use DIRECTV's advertising system. Internal publications were designed with the same amount of attention as consumer marketing materials, and followed brand guidelines just as carefully.
DIRECTV presentation
And this presentation shows one of the fun aspects of working for an entertainment client: the chance to use movie art in your design.